In a world saturated with digital ads, restaurants need to be creative to attract and retain customers. While traditional marketing has its place, many successful restaurants are focusing on innovative in-house strategies to boost revenue and keep staff focused on where it matters most – exceptional service. In the previous article, we already mentioned that implementing QR scan-and-order and recommendation engine technology are win-win solutions for the desired exceptional service in your restaurant. Now, let’s learn how to leverage digital technology to boost restaurant sales!
1. Scan This for Deliciousness: The Power of QR Ordering
Forget bulky menus and sticky fingerprints. QR Ordering offers a touchless, interactive way for customers to access your restaurant menu. Simply scan the code at their table, and a visually appealing digital menu pops up on their phone. Here’s the cherry on top: you can update the menu instantly and add high-quality food images with mouthwatering descriptions effortlessly.
Engaging Images & Descriptions: Think beyond basic text. Utilize stunning food photography that highlights the freshness and vibrancy of your dishes. Study shows that adding food photography to your menu can help boost your restaurant sales from 15-30%. Don’t forget to combine the images with the taste-bud-teasing explanations. Mention key ingredients, cooking methods, and flavor profiles, allowing customers to envision themselves enjoying every bite.
2. Recommendation Engines: Personalized Upselling Made Easy
Gone are the days of generic upselling. With smart recommendation engines, you can create a personalized experience for each customer. Based on their previous orders, the system can suggest complementary dishes, beverages, or desserts, increasing their average order value.
Imagine this: a customer orders a juicy steak. The recommendation engine automatically suggests a perfectly paired side dish and a bold red wine, creating a well-rounded dining experience and boosting your revenue.
3. In-App Promotion: Highlight Your Latest Promo Seamlessly
Stop burning too much money on printing flyers to showcase your restaurant promo! You can utilize in-app promotion on your digital scan-to-orders menu to highlight special offers or limited-time discounts. This allows you to promote seasonal dishes, clear out inventory, or offer happy hour deals, all without bombarding customers with endless emails or flyers.
4. Staff Focus on Service, Not Sales
With digital menus and automated upselling, your staff can dedicate their energy to providing exceptional service. No more interrupting diners with sales pitches – they can focus on building rapport, ensuring a pleasant dining experience, and exceeding customer expectations.
5. Boost Restaurant Sales with Faster Service
QR Ordering streamlines your operations. Customers can place orders directly from their smartphones just by scanning the QR code on their table, reducing the need for customers to wait in line or for servers to repeat order details to the kitchen. This streamlined operation then led to faster service and happier customers.
Nita Thirza, owner of Kopi Djoe Depok, is one of the hundreds of restaurant owners who have benefited from this digital technology to boost restaurant sales. She said in her testimonial video (click here to watch the video) that QR Ordering has increased the number of spending per person in her restaurant by 30%. She added that such an increase occurred because the QR scan-to-order transactions are so easy and simple, allowing her customers to order whatever and whenever they want without having to queue at the cashier or to call for a waiter.
By leveraging innovative digital technology like QR menus, recommendation engines, and strategically placed promotions, restaurants can create a dynamic and engaging dining experience. This translates to happy, returning customers and a flourishing business – all while keeping your marketing budget in check. Remember, in a competitive landscape, focusing on customer experience and optimizing internal processes can be the key to long-term success.
Keen to see how the technology works in your restaurant? Drop us a note!
