Hari Raya is the time for spiritual growth and reflection. A lot of people would look forward to celebrating this joyous occasion with their loved ones at your restaurant. You have to be Hari Raya ready so that all of your customers are satisfied.
You can promote your restaurant in several ways including traditional hari raya food on your menu, creating specialized marketing campaigns, hosting themed events, and offering loads of discounts. Read more to learn how you can use different strategies in your restaurant too.
Revamping Your Menu
Hari Raya Haji is the time when people will be together with their families and friends wanting to celebrate by having lavish meals. Make sure that your restaurant is ready to host them all with special menu offerings. Keep the essence of Hari Raya in your mind and design your menu accordingly. Traditional Hari Raya dishes like Rendang, Satay, Ketupat, Lemang, and Hari Raya cookies should be on your menu. These dishes will resonate with your customers, providing them with a sense of nostalgia and comfort.
One thing that you should abstain from during this period is alcohol. If your restaurant doesn’t serve it then it’s great but if you have a bar, then it is the time that you pause it during that period. Additionally, offering set menus or family-sized portions can look appealing to large groups and make it easier for families to dine together.
Crafting Compelling Marketing Campaigns
Your marketing efforts during Hari Raya Haji should aim to evoke the festive spirit and attract attention. Here are some ideas:
Social Media Promotions: Use platforms like Facebook, Instagram, and TikTok to showcase your festive menu. Share behind-the-scenes videos of your chefs preparing special dishes and wishing the customers. Create content related to Hari Raya Haji so that it looks attractive to your customers.
Influencer Collaborations: Ask for a shoutout from famous influencers. Invite them to your restaurant to try out your special menu and ask them to post it on their social media so that more people will get to know about it.
Email or SMS Marketing: Send out a festive edition of newsletters or festive emails or SMS to your subscribers, offering sneak peeks of your Hari Raya Haji menu, special promotions, and event invitations.
The online marketing campaign used by Alzara Foods was spectacular and smart. They came up with a catchy marketing campaign called ‘ Misi Raya impossibru’ in which there was Mak Tam the main character, who was supposed to celebrate Hari Raya’s feast in his village but the main ingredient to prepare the feast had gone missing. The ingredient was Alzara Ghee which was the most selling product of the brand. The next thing that the main character had to do was go on a heist. This marketing campaign hit 1.1 Million views on YouTube.
Offering Attractive Discounts and Promotions
Discounts and promotions can be powerful incentives to draw in customers. Here are some ideas:
Early Bird Discounts: Offer discounts for customers who book their tables or order their festive meals in advance.
Group Discounts: Provide special rates for large groups or families. For instance, a 10% discount for groups of six or more.
Loyalty Rewards: Reward your regular customers with exclusive deals or additional discounts during the festive period.
Consider the example of Secret Recipe, which introduced a “Buy One, Free One” promotion for their cakes during Hari Raya Haji. This not only attracted more customers but also encouraged bulk purchases for family gatherings.
Hosting Special Events
Hosting events can add a unique touch to your restaurant’s Hari Raya Haji celebrations. Here are some ideas:
Live Music or Cultural Performances: Hire local musicians or cultural performers to entertain your guests. This adds a festive ambiance and creates a memorable dining experience.
Cooking Classes: Offer cooking classes for traditional Hari Raya Haji dishes. This can attract food enthusiasts and families looking for unique experiences.
Serai Group, a well-known Malaysian restaurant chain, successfully hosted a series of cooking classes leading up to Hari Raya Haji. Their interactive sessions not only filled up quickly but also increased their brand loyalty and customer engagement.
Leveraging Festive Decorations
Decorate your restaurant using Hari Raya Haji themed elements. You can use traditional elements such as Ketupat ornaments, Fairy lights and lanterns, Traditional batik fabrics
People would be more attracted to the vibrant vibe given by your restaurant. They would love to share their images at your restaurant which would give you better exposure and new people will be able to find your restaurant.
Analyzing and Adapting Strategies
After the festive period, take time to analyze what worked and what didn’t. Use tools like customer feedback forms and analytics to gather insights. This information can help you refine your strategies for future festive seasons, ensuring continual growth and customer satisfaction.
In this blog, we’ve explored various strategies that you can use to thrive during Hari Raya Haji. You’ve learned how to revamp your menu with traditional Hari Raya Puasa food and family-sized portions, craft compelling marketing campaigns utilizing social media and influencer collaborations, and offer attractive discounts and promotions. Additionally, we discussed hosting special events and decorating your restaurant to enhance the festive atmosphere. By analyzing and adapting these strategies, your restaurant can ensure continuous growth and customer satisfaction during festive periods.
You would need restaurant management software that can manage all the crowd seamlessly so why not invest in EasyEat? Don’t forget to grab the special Hari Raya discount from EasyEat!
