During the sacred month of Ramadan, different food brands from across the world have shown creativity to promote their brands. Read this to get inspired, apply any of the ideas in your restaurant, and watch your restaurant’s sales skyrocket. Read more to find out what famous brands like Nando’s, KFC, Pizza Hut, and Dunkin Donuts did.
Nando’s UAE
Nando’s brought forth a special Ramadan 2015 iced cappuccinos in Rose and Dates flavors. They also promised that all the profits from the ‘Altogether now’ platter would be donated to Dubai Cares, a charitable organization as a way of showing their concern for others during the holy month of fasting.
TGI Friday’s Malaysia
For Ramadan 2013, TGI Fridays launched an offer where customers could get limitless soup and salad for RM10++ upon the purchase of a main course. This promotion aimed to create a positive and warm experience during Iftar.
Pizza Hut Pakistan
In 2018, Pizza Hut Pakistan presented “All-you-can-eat-and-drink” Iftar for Ramadan with unlimited pizza, salad, garlic bread and beverages. They included family deals and other promotions which may have had some proportions going towards charity.
Chili’s
In 2015 Chili’s Qatar made Iftar a sharing event throughout the Holy Month. Starting with soup, shareable appetizers, full-size entrée served with complimentary dates, and Ramadan beverages all at Qatari Riyal 69 per person were offered in this package. This promotion encouraged communal dining experiences during Ramadan.
KFC
KFC Pakistan offered value deals for Suhoor during Ramadan 2015, starting at midnight. There were also deals for two or deals for four for Iftar and Suhoor, to attract more families.
Coca-Cola
In 2015, Coca-Cola ran a Ramadan campaign in the Middle East where they removed their logo from cans to promote a unified message of unity and to break the stereotype. This sponsorship was continued with a series of ads in 2018, showing solidarity with Muslims from minority communities fasting during Ramadan.
Ferrero Rocher
Ferrero Rocher launched a limited edition Ramadan-focused chocolate bar at London Heathrow Airport, capitalizing on the number of Muslims who pass through one of the world’s busiest airports during Ramadan. You can also introduce limited edition items like this in your restaurants.
Olper’s
Olper released a video ad promoting peace and harmony during Ramadan, emphasizing the unity of the Muslim Ummah. The purpose of this ad was to celebrate the blessings of the holy month and to promote inclusivity among all Muslims.
KitKat
KitKat used Facebook to share simple yet powerful social messages during Ramadan, shattering stereotypes and prejudices and lovingly greeting everyone during the holy month.
Kellogg’s
Kellogg’s launched an augmented reality app for its Ramadan campaign in the UAE. The app offered daily recipes using Kellogg’s roasted corn, as well as instructional videos, showing how to create creative customer engagement during Ramadan. You can create similar types of recipe videos to promote your restaurant.
Domino’s Pizza
Domino’s emphasized compassion and family connection during Ramadan with a promotion offering a buy-one-get-one deal on medium or large pizzas from Iftar to Sohour. They also donated a portion of sales to the Saudi Cancer Society, combining promotions with purpose.
Whole Foods
Whole Foods partnered with halal products retailer Saffron Road in 2011 to offer a special Ramadan promotion in the U.S., including discounts on traditional Muslim foods and wider availability of halal meats. Despite the controversy, this promotion increased sales for Saffron Road and expanded awareness of halal products during Ramadan.
Cinnabon
This restaurant chain introduced cinnamon rolls around the Ramadan theme which helped in attracting more customers even during the dull days.
Dunkin Donuts
This popular donut brand introduced Ramadan-themed donuts and beverages like Dates Ice Coffee along with organizing charity drives for those in need.
In conclusion, these innovative Ramadan promotions demonstrate how restaurants can embrace the spirit of the holy month while engaging with their customers in meaningful ways. Whether through charity initiatives, communal dining experiences, or creative marketing campaigns, these restaurants have successfully captured the essence of Ramadan and strengthened their connection with their customers. As businesses continue to adapt and evolve, these examples serve as inspiration for future Ramadan promotions that resonate with customers and enrich their dining experiences during this special time.
