As a restaurant owner, generating as much revenue as possible should be one of your top priorities, but with the amount of F&B businesses popping up weekly it’s difficult to stay ahead of the game. However, there are little things you can strive for that will help bring you and your business one step closer to success and keep you ahead of the curve. In fact, here’s 6 easy ways for restaurants to generate more revenue.
#1: Increase your speed of service
It’s pretty common knowledge nowadays that the more tables you manage to serve per hour, the more money you make. So why not give your staff the tools they need to increase your restaurant’s speed and efficiency of service? One great tool that can really help speed things along in a restaurant is a cloud-based point of sale (POS) system. Having this system in place gives your waiters the ability to send orders directly from the POS to the kitchen without having to race to and from a stationary terminal bottlenecked by other servers.
#2: Explore new marketing strategies
Sure, email marketing is a tried and tested way to reach potential customers. We all know that. But have you considered another form of digital marketing? One that’s just a few taps away? That’s right, we’re talking about text or sms marketing. Thanks to the high open rates of text messages, it only makes sense to factor it into your revenue increasing plans. Start by sending weekly specials and deals to your growing list of subscribers. They can be as simple as offering free dessert to the first 50 people who flash this text in your restaurant. This makes customers look forward to receiving these deals, while you can look forward to receiving increased revenue from all the repeat visits.
#3: Adopt a loyalty program
One surefire way to keep happy customers constantly coming back for more? Incentivize them! There are tons of options out there for how you can incentivize repeat clients for their continued sales at your establishment. However, do take note that choosing the right option for you takes a lot of things into consideration, like your budget or type of business you run. Regardless, whether you opt for a simple punch card or decide to go fancy with an app-driven program, whichever way you choose to let your repeat customers collect points they key is to keep the process simple on the customer’s end, so that they feel willing to participate.
#4: Secure a social media presence
In today’s day and age a good majority of your customers are present on social media, and you and your restaurant should be too. Customers nowadays often check out a restaurant’s social media pages before they even think of checking out your restaurant physically. Hence, having a strong social media presence is crucial when it comes to bringing your customers in. Make sure your business is set up with as many social media pages as you can manage, we’re talking Facebook, Twitter, Instagram, even Pinterest if you have some really #aesthetic food photos. All in all, social media is a great place to promote your daily specials and share drool-inducing photos.
#5: Invest in high quality pictures
Speaking of #aesthetic food photography, it’s safe to say we currently live in a world where a strong digital presence can help make or break your restaurant. Spending a little on a food stylist or photographer can help you take flattering pictures of your meals which will make your audience salivate. In turn these pics can be used in more or less any kind of advertising or digital marketing imagery. This will end up helping improve your reputation, and your revenue, since you’re being a little more serious about the quality of the content you’re posting, and it also entices people to come and visit your restaurant.
#6: Place heavy focus on your restaurant’s SEO
Your website’s SEO is one of the most important components of maintaining a strong online presence and there are plenty of ways to use it to your advantage. One such way would be by connecting your website to certain specific keywords. Don’t forget, you will always find local listings are on top of Google Searches results, giving SEO further importance when you use it. Ultimately by combining these different SEO concepts, you can greatly improve your discoverability and encourage more potential customers to stop by for a bite.
CTA: How to generate more revenue
By targeting new customers and influencing existing customers to spend more and more frequently at your restaurant, ultimately you’ll see your restaurant revenue skyrocket.
For best results, use a combination of the ideas we shared, and leverage off EasyEat’s one-stop cloud based POS system to help streamline your efforts so they are not in vain. Book a demo today by clicking here! We look forward to hearing from you!
