In the ever-competitive world of F&B, maximizing revenue is a constant pursuit for restaurant owners. While delicious food and impeccable service are essential, implementing smart strategies outside the kitchen can significantly increase your restaurant revenue. Here are three key tactics to consider:

In today’s digital age, fostering a strong connection with your customers goes beyond just providing a memorable dining experience. Building a database of their contact information, particularly phone numbers, opens doors to powerful marketing tools like SMS marketing.

SMS boasts exceptional open rates – studies show a staggering 98% open rate within minutes of sending a message. Imagine the power of instantly reaching your loyal customer base with targeted promotions, special offers, and exclusive events. A well-crafted SMS campaign can entice repeat visits, encourage off-peak dining, and promote new menu items – all directly to customers who are already interested in your offerings.

Beyond immediate sales, SMS marketing also fosters a sense of loyalty and keeps your restaurant at the forefront of their minds. 

Here’s how to get started:

• Offer an incentive: Encourage customers to do repeat orders by creating loyalty programs that offer rewards or exclusive benefits.

Here is a template that you can try: “Congratulations! You’ve upgraded to [tier]. Enjoy exclusive [Discount/Offer] on your next order.”

• Segment your audience: Categorize your customer base based on preferences and purchase history for more targeted promotions. 

Here is an example that you can use: “You loved our [item], so we think you’ll enjoy our new [item]. Try it today!”

• Personalize your messages: Invite your customers back by sending them special offers on their special occasions with a simple greeting by name. 

Here is an example: “Happy Birthday, [Customer Name]! Enjoy 50% OFF on any dessert of your choice. Claim it today!

• Provide value: Don’t just bombard customers with promotions. Offer exclusive content or early access to new offerings.

Here are some examples that you can try:  

• For New Customers: “Welcome to [Restaurant Name]! Enjoy [Discount/Offer] on your first order.”
• For Returning Customers: “Happy to have you back! Enjoy [Discount/Offer] on your next order.”

Gone are the days of lengthy wait times and cumbersome menus. QR scan-and-order or QR Ordering technology has revolutionized the dining experience, offering a convenient and interactive way for customers to browse menus, place orders, and even pay their bills – all from their own smartphones.

This innovative approach offers several benefits:

• Improved Efficiency: QR Ordering systems reduce wait times, allowing servers to focus on providing exceptional customer service.
• Increased Order Accuracy: Customers have complete control over their orders, minimizing errors and ensuring a satisfying dining experience.
• Upselling and Cross-Selling: Digital menus can cleverly recommend add-ons, side dishes, and complimentary beverages that enhance the customer’s meal and increase your average order value.
• Real-time Data Collection: Gain valuable insights into customer preferences and buying habits, allowing you to refine your menu offerings and tailor future promotions.

Implementing QR ordering technology is a win-win: customers enjoy a seamless dining experience, and your restaurant benefits from increased efficiency, improved accuracy, and valuable data for informed decision-making.

Building on the strengths of QR ordering technology, recommendation engines can personalize the dining experience even further. Based on a customer’s past orders, dietary restrictions, and current menu offerings, the system can suggest dishes they’re likely to enjoy.

Imagine this scenario: a customer browses your menu and shows interest in a particular appetizer. The recommendation engine, taking into account past choices, might suggest a perfectly complementing main course and a delicious side dish. This personalized approach not only enhances customer satisfaction but also drives sales of dishes that might otherwise remain undiscovered.

The benefits of a recommendation engine:

• Increased Sales: Personalized suggestions tempt customers to try new dishes, boosting their average order value.
• Enhanced Customer Satisfaction: By catering to individual preferences, the engine creates a sense of discovery and excitement.
• Improved Inventory Management: Data gathered through the system can help predict ordering trends and optimize inventory levels.

By implementing these three strategies, restaurants can cultivate a loyal customer base, leverage the power of technology, and ultimately increase restaurant revenue goals.

Lawless Burger, Nasi Kulit Gokskin, and Sudut Timur are just a few of the hundreds of successful restaurants that have been successfully increase restaurant revenue by implementing these strategies. We would love to share how they can achieve that success and help your restaurant to reach the same or even higher achievements. Let’s talk to our experts by clicking here!