Creating engaging in-store promotions can be a powerful way to boost your restaurant’s sales and attract more customers. But with so many options, figuring out where to start—and how to track success—can be tricky. That’s where EasyEat’s POS system steps in, offering Malaysian restaurant owners like you a seamless way to set up, track, and optimize a variety of promotions.
Let’s dive into how EasyEat can help you create effective in-store promotions that keep customers coming back, increase spending, and simplify your restaurant’s marketing efforts.
What is In-Store Promotion?
An in-store promotion is any offer or discount made available only to customers visiting your physical restaurant, or for customers who order directly from you rather than a third-party service. From percentage discounts to exclusive item deals, these promotions can influence customers to choose your restaurant over others, order more than they initially planned, or try new items.
Why Do Restaurants Have In-Store Promotions?
In-store promotions are one of the most effective ways to draw customers in, drive repeat visits, and increase the average order value. Studies show that 93% of consumers have used a discount code or coupon in the past year, and nearly 60% of diners are more likely to try a restaurant if they receive a promotion. Promotions tap into customer psychology, creating urgency, excitement, and a sense of value—qualities that make customers more likely to spend at your restaurant.
EasyEat lets you tailor these promotions to your specific needs, helping you target exactly the kind of customer behavior you want to encourage.
How to Do In-Store Promotions with EasyEat
With EasyEat’s POS system, creating and managing promotions is easier than ever. The system offers seven types of coupons and discounts you can set up to increase customer engagement and sales. Here’s how each type can work for you:
1. Flat Discount Promotion
A straightforward way to attract customers, flat discounts offer a fixed amount off their purchase. For instance, “RM 5 off on orders above RM 50.” This is ideal for new customers trying your restaurant for the first time, as it lowers their barrier to purchase.
Offer RM 5 off on every RM 50 spent. This type of food promotion can help turn occasional visitors into regulars, giving them a reason to order more and enjoy a discount.
2. Percentage Discount Promotion
Sometimes a percentage discount can encourage even more spending. EasyEat allows you to set up percentage-based promotions, such as “5% off on orders above RM 50.” You can apply these to specific items, categories, or the entire bill.
Offer 10% off to diners spending RM 80 or more on dine-in orders. This type of promotion appeals to customers who already enjoy dining with you but want to save a bit more as they spend more.
3. Order Value Discount Promotion
Order value-based promotions encourage customers to spend more to unlock a greater discount. These promotions can either be flat or percentage-based.
“RM 10 off on orders above RM 100,” encouraging customers to increase their spending to get more value. This type of restaurant promotion is particularly useful for increasing your average order size without having to reduce menu prices permanently.
4. Buy X Get Y Promotion
The “Buy X Get Y” approach is popular because it incentivizes customers to purchase a specific item to receive a free one, often introducing them to something new.
“Buy a burger, get a drink free.” This type of promotion works well for promoting new items or pairing high-margin items like drinks with popular meals. It also helps upsell customers by pairing new or complementary items.
5. Free Delivery Promotion
With online food delivery on the rise, offering a “free delivery” option can help you capture a larger share of customers who prefer to enjoy their meals at home. You can set this promotion within a certain distance or for specific order sizes.
Offer free delivery for orders above RM 40 within a 5km radius. This type of promotion targets customers who want convenience without additional fees, making them more likely to order directly from you.
6. Price Cut Promotion
Sometimes a simple price cut on a popular item or category can work wonders. EasyEat lets you offer temporary price cuts on selected items without needing any promo codes, and these can be stacked with other deals.
Temporarily reduce the price of a high-demand item like your best-selling dessert. Customers are often quick to take advantage of time-sensitive offers, leading to increased sales.
7. Customizable Vouchers
EasyEat also allows you to create customized vouchers for various occasions, from birthdays to holiday promotions. With unique voucher codes, you can control how often each code can be redeemed, preventing misuse.
Create a birthday voucher for RM 10 off on their special day. Vouchers like these make your customers feel valued, which helps build customer loyalty and enhances their overall experience.
How to Make the Most of EasyEat’s Promotion Features
Setting up these promotions is only the first step. To make sure they work as effectively as possible, EasyEat provides additional tools and insights that help you maximize the impact of your campaigns.
1. Track Sales Data to Refine Promotions
With EasyEat’s integrated POS system, each promotion is automatically tracked, allowing you to see which deals drive the most traffic and revenue. You can adjust your strategy based on this data, tailoring promotions to your restaurant’s peak hours or high-demand days.
2. Offer Convenient E-Vouchers
EasyEat’s POS allows you to offer digital vouchers that customers can redeem directly from their smartphones. This makes the redemption process faster and more convenient for both your customers and your staff. Additionally, e-vouchers are an environmentally friendly alternative to paper coupons, which appeals to the growing number of customers who prioritize sustainability.
3. Adjust for Seasonal Events
Holidays and special events can be the perfect time to roll out targeted promotions. Customize vouchers or create limited-time discounts that align with the season, like festive discounts during Hari Raya or special deals for New Year’s Eve.
Benefits of In-Store Promotions for Your Restaurant
- Increase Customer Spending: In-store promotions encourage customers to spend more, boosting your restaurant’s overall revenue. Promotions like “Buy X Get Y” or “Order Value Discount” are particularly effective at achieving this.
- Attract New Customers: Unique promotions can bring in new customers who are interested in trying something different, especially when promoted on social media.
- Build Customer Loyalty: Offering exclusive deals makes customers feel valued. Nearly 60% of consumers report that loyalty programs or recurring promotions increase their likelihood of returning to a restaurant.
- Gain a Competitive Edge: In a competitive market like Malaysia’s, promotions can help set your restaurant apart, offering deals customers won’t find elsewhere.
Creating effective in-store promotions doesn’t have to be complicated or time-consuming. EasyEat’s POS offers restaurant owners in Malaysia the tools to craft promotions that resonate with customers, increase spending, and build loyalty. From flat discounts to customizable vouchers, EasyEat empowers you to set up, track, and optimize your promotions with ease.
By investing in these promotional tools and strategies, you can create a memorable dining experience for customers, foster loyalty, and stand out in the crowded Malaysian restaurant market.
