Corporate catering is a great way to boost your restaurant’s business. Companies need food for meetings, events, and team lunches. If you position your restaurant as their go-to option, you can enjoy a steady stream of orders. But how do you attract these clients? Let’s dive into it.
What Do You Mean by Corporate Catering?
Corporate catering is a service where restaurants provide food for businesses and their events. It could be anything from small snacks for a team meeting to a full buffet for a company event.
This service is different from regular food catering because it focuses on professional setups and timely delivery. Businesses often look for reliability, variety, and a seamless experience.
A 2023 survey found that 63% of companies regularly order food for their employees during meetings and events (source: Statista). This shows the demand for corporate catering is high. If you tap into this market, it could significantly increase your revenue.
How Do You Attract Catering Customers?
Attracting corporate clients takes effort, but it’s not as hard as it sounds. Here are some proven ways to win them over:
1. Create a Professional Menu for Corporate Events
Design a menu tailored to corporate needs. Include options like breakfast platters, boxed lunches, and buffet-style meals. Make sure the menu is clear, with prices and portions mentioned.
Include dietary options like vegetarian, vegan, and gluten-free meals. This inclusivity will make your services attractive to a wide range of companies.
2. Offer Reliable Delivery and Setup Services
Corporate clients value punctuality. Make sure your delivery is always on time. Offering setup services, like arranging the food and providing utensils, can set you apart.
3. Market Your Services Online
Use social media and email marketing to promote your corporate catering services. Share photos of your food setups at events. Post customer reviews and testimonials to build trust.
Ensure your website highlights your catering options. Include a form where businesses can easily request quotes.
4. Network with Local Businesses
Visit nearby offices and introduce your services. You can offer free samples or discounts for their first order. Networking helps build relationships that lead to repeat orders.
5. Offer Discounts and Incentives
Businesses love deals. Offer discounts for bulk orders or loyalty rewards for repeat clients. For example, give a free dessert platter for every 10 orders.
Why Corporate Catering is Beneficial for Your Restaurant
Adding corporate catering to your services can bring in consistent revenue. Companies usually order in large quantities, which increases your average order value.
Additionally, 75% of businesses are likely to stick with the same catering provider if they’re satisfied (source: CaterCow). This means you can build long-term relationships with your clients.
Corporate Catering: Tips to Excel
1. Focus on Food Quality
Your food is your biggest selling point. Use fresh ingredients and maintain consistent quality. Businesses are more likely to reorder if their employees enjoy the food.
2. Stay Organized
Use a calendar to manage orders and deliveries. Invest in tools like a POS system to track catering clients, orders, and payments. This reduces errors and helps you stay on top of your game.
3. Get Feedback
Ask for feedback after every order. Find out what the clients liked and what could be improved. This shows you care about their experience.
4. Expand Your Menu
Once you build a client base, consider expanding your menu. Add seasonal dishes or unique items like themed meal boxes. Variety keeps clients interested.
How Food Catering Services Create a Memorable Experience
Good catering is not just about food—it’s about the experience. Businesses appreciate professional service and attention to detail. Here’s how you can create a memorable experience:
- Presentation Matters
Arrange the food neatly and provide proper utensils. Use disposable yet eco-friendly packaging for convenience. - Communicate Clearly
Always confirm orders, delivery times, and setups in advance. Clear communication builds trust. - Add a Personal Touch
Include small gestures like a thank-you note or a complimentary dish. These efforts make clients feel valued.
The Role of Technology in Corporate Catering
Technology can make your catering service more efficient. A robust POS system helps you manage large orders, track customer preferences, and even automate reminders for follow-ups.
Additionally, online ordering platforms make it easier for clients to place orders and make payments. With these tools, your business will run smoothly, even during busy seasons.
Statistics to Inspire You
- The corporate catering market in the U.S. was valued at $21.9 billion in 2023 and is growing rapidly (source: IBISWorld).
- 52% of businesses are open to switching caterers for better service or variety (source: CaterCow).
- Companies that order food for their teams see a 70% boost in employee satisfaction (source: Fooda).
These numbers highlight the potential of corporate catering. With the right strategies, you can tap into this lucrative market.
Corporate catering is a fantastic opportunity to grow your restaurant business. By offering quality food, reliable service, and a seamless experience, you can win over corporate clients.
Start by understanding their needs and creating a menu that suits them. Use marketing, networking, and technology to make your services stand out. With effort and consistency, your restaurant can become a trusted name in the corporate catering world.
So, are you ready to attract more corporate catering clients? Take the first step today, and watch your business thrive!
