The restaurant industry is changing fast, and it’s all about adapting to customer needs. As a restaurant owner, staying updated with the latest ordering trends is crucial to keeping your business competitive and efficient. In 2024, technology is driving these trends, making it easier for customers to order, pay, and enjoy their meals. Let’s dive into some of the top ordering trends, including QR code ordering, voice ordering, and other exciting innovations.
1. QR Code Ordering System
One of the biggest changes in recent years has been the rise of the QR code ordering system. It’s becoming a must-have in restaurants across the world, especially in Malaysia. Customers can now scan a QR code to view the menu, place orders, and pay—all without waiting for a server.
According to a report, 71% of diners prefer to use a digital menu when dining out . A QR code for the food menu allows customers to access the full menu on their smartphones instantly, giving them the freedom to order at their own pace. This system also reduces human error, as orders go straight from the customer’s device to the kitchen.
For you, a QR code ordering system can streamline operations. You won’t need to print new menus every time you make changes, and you can easily update the menu in real-time. Plus, it can increase table turnover as customers can pay directly through the app without waiting for the bill. In a fast-paced environment like restaurants in Malaysia, quick service matters.
2. Voice Ordering
Voice technology is growing rapidly, and it’s making its way into restaurants too. Voice ordering systems allow customers to speak their orders into a device rather than manually inputting them. Think of it like Siri or Alexa for your restaurant. With more customers getting used to voice assistants at home, the shift to voice ordering feels natural.
A survey shows that 33% of consumers use voice technology to make purchases, and that number is expected to grow. Voice ordering can improve the dining experience by making the ordering process even faster and more convenient. It’s especially helpful for takeout and delivery orders where customers might be multitasking or on the go.
For you as a restaurant owner, implementing voice ordering can reduce the load on your staff, allowing them to focus more on providing excellent service. It also adds a futuristic edge to your restaurant, making you stand out from the competition.
3. Contactless Ordering and Payments
In 2024, contactless ordering isn’t just a convenience—it’s an expectation. After the pandemic, customers prefer to limit physical interactions. Contactless ordering allows them to order food from their table or home, pay securely, and receive their meals without touching a menu or handing over a credit card.
With systems like QR code ordering and mobile payment options such as Apple Pay and Google Pay, contactless ordering is becoming the norm. In Malaysia, 84% of consumers now prefer to use contactless payments. As a restaurant owner, offering contactless payments can give customers peace of mind, reduce waiting times, and lower the risk of errors when handling payments.
4. Self-Service Kiosks
Self-service kiosks have been gaining popularity in fast-casual restaurants, and this trend is set to grow in 2024. These kiosks allow customers to order, customize their meals, and pay, all through a digital interface. Think of the kiosks you see at McDonald’s or other chain restaurants.
Kiosks help to reduce waiting times, especially during peak hours. They also allow customers to fully customize their orders without feeling rushed. Restaurants that have implemented self-service kiosks have seen increased order sizes as customers have more time to explore upsell options like extra toppings or drinks.
For you, investing in a self-service kiosk can free up your staff to focus on other tasks, improve order accuracy, and increase revenue through upselling. A study found that kiosks can increase order value by 20-30%, as customers are more likely to add extras when ordering digitally.
5. AI-Powered Recommendations
Artificial intelligence (AI) is making its mark in restaurants, particularly when it comes to personalized ordering experiences. AI can analyze a customer’s past orders and preferences to make tailored recommendations. This trend is becoming more popular in 2024 as customers expect a more personalized dining experience.
AI-powered recommendations not only improve customer satisfaction but also encourage upselling. For instance, if a customer regularly orders a specific dish, the system can suggest a complimentary drink or dessert based on their preferences.
Implementing AI in your restaurant can help boost sales and improve the customer experience. It’s like having a virtual assistant who knows exactly what each customer wants, making your restaurant more efficient and customer-friendly.
6. Mobile App Ordering
Mobile apps have become an essential tool for restaurants, especially for takeout and delivery services. In 2024, customers want the convenience of ordering food from their favorite restaurant with just a few taps on their phone. This trend isn’t slowing down anytime soon.
A restaurant app allows customers to place orders, make payments, and even earn rewards or discounts through loyalty programs. Restaurants that offer mobile app ordering have seen increased customer retention. In fact, 67% of customers say they are more likely to return to a restaurant that offers mobile ordering.
For you, having a mobile app can help you build stronger relationships with your customers. You can send push notifications about special promotions, encourage repeat visits, and collect valuable customer data to improve your services.
The restaurant industry is evolving, and staying ahead of these trends is crucial for your success. Whether it’s implementing a QR code ordering system, voice ordering, or adopting AI-powered recommendations, these innovations can improve your operations and enhance the customer experience.
In Malaysia and beyond, customers are expecting faster, more convenient, and contactless dining experiences. By embracing these latest food ordering trends, you can create a modern restaurant that not only meets but exceeds customer expectations.
