Customers expect faster, simpler ways to place orders. While many restaurants have adopted QR code menus, not all QR codes are the same. There’s a significant difference between static and dynamic QR codes. If you’re currently using a static QR code, it might be time to switch to a dynamic QR code menu to give your customers a smoother experience.
Here’s what you need to know about dynamic QR codes and the issues you might face if you’re not using one.
What Is a Dynamic QR Code?
A dynamic QR code is a flexible QR code that you can update anytime, without changing the QR code itself. This means you can make changes to the linked content—like your menu, prices, or even images—without needing to reprint the QR code.
Unlike static QR codes, which link to fixed content that can’t be updated, dynamic QR codes are stored on a URL you control. Because of this, they’re much more versatile and cost-effective.
Can You Print a Dynamic QR Code?
Yes, you can print a dynamic QR code just like a static one. The difference lies in how it functions. Even though the printed code remains the same, the content linked to it is flexible and changeable. This means you won’t need to keep reprinting the code itself.
Printing a dynamic QR code offers you the best of both worlds—physical convenience and digital flexibility. You can use it on table displays, posters, or even takeout packaging. Customers scan the printed QR code and see the updated content, no matter how many times you change it.
Which is better? A Static or a Dynamic QR code?
Limited Flexibility with Static QR Codes
Static QR codes can only link to one permanent URL. If you want to update your menu, add new items, or change prices, you’ll need to generate and print a new QR code every time. This not only takes time but also adds costs for printing, especially if you need to replace physical copies like table menus or posters.
For example, let’s say you’re introducing a seasonal special or running a weekend promotion. With a static QR code, you’d have to reprint everything. But with a dynamic QR code menu, you can update your menu or prices instantly, keeping your promotions fresh and accessible.
Menu Changes Become Complicated
Updating your menu frequently is key. Imagine you need to change your menu to adjust for food costs or introduce new dishes. Without a dynamic QR code, any change means reprinting all your QR code materials.
With a dynamic QR, however, you can make changes instantly from your computer or phone, and customers will immediately see the updated menu when they scan the QR code. This convenience is critical in today’s competitive environment. A survey found that 87% of customers prefer QR menus because they find them quicker and easier than traditional menus. By using a dynamic QR code, you’re making it easier for customers to view the latest offerings.
Higher Printing Costs
As a restaurant owner, you’re likely trying to keep costs under control. With static QR codes, every change to your menu or promotions means additional printing costs. Whether you’re updating prices, running limited-time promotions, or making seasonal changes, having to reprint QR codes can become costly.
Printing costs can add up quickly, especially if you have a high turnover in menu items. A dynamic QR code can save you these expenses. Since you don’t need to print a new QR code every time you make changes, you’ll be able to reduce waste and keep your costs down.
Customer Confusion Due to Outdated Menus
If you’re not using a dynamic QR code, there’s a risk of outdated menus creating confusion for your customers. Imagine a customer scanning a QR code and seeing an item that’s no longer available or priced differently than expected. This inconsistency can create a negative experience and lead to frustration, impacting your restaurant’s reputation.
A dynamic QR code allows you to ensure customers always see the latest menu, creating a smoother experience for them. This also helps you build trust with your customers, as they know they’re always seeing the most accurate information.
Adapting to Customer Preferences Is Harder
In a survey by the Malaysia Digital Economy Corporation (MDEC), 76% of Malaysian customers expressed a preference for digital menus that they can interact with on their smartphones. If your QR code can’t adapt to changing customer preferences or let you add special menu items, you could miss out on potential sales.
Dynamic QR codes allow you to quickly adjust your menu to respond to customer demands. For instance, if you notice that a specific dish is trending or popular, you can easily move it to the top of the menu to make it more visible. This responsiveness can boost customer satisfaction and loyalty.
Losing Insights on Customer Behavior
Dynamic QR codes can provide you with data and insights that static codes can’t. With dynamic QR codes, you can track how often the QR code is scanned, which items are being viewed the most, and even the time of day when customers scan the most. These insights can help you make data-driven decisions and improve your menu offerings.
For example, if you notice that a certain dish is popular only on weekends, you can adjust your promotions accordingly. These insights allow you to understand customer preferences better and create a more personalized dining experience, helping your restaurant stand out in the competitive Malaysian market.
Difficulty Managing Multiple Branches
If you operate multiple locations, managing QR code menus across all branches with static codes can be challenging. Each location may have unique menu items, promotions, or prices. With static QR codes, you’d need to create separate codes for each location, which adds complexity and costs.
With a dynamic QR code, you can control all branches from one dashboard, making it easy to manage differences between locations. This ensures each branch has an accurate and updated QR menu without the hassle of creating multiple static codes.
Limited Security and Control
A static QR code offers limited control. Once you’ve printed it, it’s out in the world with no way to adjust it if issues arise. Dynamic QR codes provide an extra layer of control and security. Since the content is stored online, you can disable the code if needed or update the link to reflect changes quickly.
This added control can be crucial if you need to remove items immediately due to a supply issue or other unexpected situation. It allows you to react fast and ensure your QR menu is always up-to-date and accurate.
A dynamic QR code keeps your customers happy and saves you time and money. If you still rely on static QR codes, consider switching. With the right QR menu, you can create a seamless, updated experience for your customers that keeps them returning for more.
