Chinese New Year is when most people look for restaurants to enjoy with their families. This is the perfect time to attract customers to your restaurant. You can do this by having different types of promotions and coupons in your restaurant. Creating them manually can be painful and that is why EasyEat comes to your rescue. Learn why you need to create different types of Chinese New Year Promotions in your restaurant and how you can use EasyEat to do that.
Why Promotions Matter for Your Restaurant
Promotions are more than just discounts—they’re a way to build stronger relationships with your customers. When you offer them coupons or vouchers, you’re not just giving away free meals or discounts. You’re creating a sense of value, exclusivity, and loyalty.
For instance, research shows that 67% of customers are more likely to visit a business if they receive personalized promotions (Statista, 2023). In Malaysia, where dining out is part of the culture, using promotions smartly can significantly boost your restaurant’s sales and footfall.
Importance of Chinese New Year Promotions
Chinese New Year is a big deal in Malaysia. Families gather, and food plays a central role in the celebration. This is the perfect time to roll out promotions that cater to this festive season.
For example, you can offer discounts for large family dinners or create special Chinese New Year vouchers. These can be redeemed for festive dishes like yee sang or set menus. By doing this, you not only attract customers but also make them feel valued during a significant celebration.
Chinese New Year sales spike across industries, with some businesses seeing an increase of 20-30% during the festive period (Nielsen, 2023). This is your chance to tap into that wave.
How EasyEat Can Help You Create Effective Promotions
EasyEat makes creating and managing promotions easy. With this platform, you can create up to seven types of coupons and promotions, tailored to your audience. Here’s how you can do it:
1. Personalized Coupons for Specific Customer Groups
You can design promotions based on customer characteristics like age, location, or how often they visit your restaurant. For instance, offer a “Loyalty Coupon” for frequent diners or a “First-Time Discount” for new customers.
2. Special Vouchers That Make Customers Feel Valued
Vouchers are another powerful way to show appreciation. Imagine giving a family a voucher for a free dessert during Chinese New Year. It’s a small gesture that leaves a big impact. EasyEat allows you to issue these vouchers digitally, making redemption hassle-free.
3. Festive Promotions for Chinese New Year
Use EasyEat to create unique promotions tied to the festive season. For example, a “Prosperity Meal Voucher” that offers a discount on traditional dishes. Promotions like these make customers feel included in the celebration.
The Science Behind Promotions
Promotions aren’t just about discounts—they play on psychological triggers that encourage spending. Studies show that over 60% of diners are more likely to spend extra when they feel they’re getting a deal (HubSpot, 2022).
In Malaysia, food delivery services saw a 35% increase in voucher usage during festive periods (McKinsey, 2023). By offering promotions, you tap into a behavior customers already love.
Boost Restaurant Sales with Seasonal Campaigns
Seasonal promotions are an excellent way to keep your restaurant relevant all year round. Chinese New Year isn’t the only time to shine—you can create campaigns for Hari Raya, Deepavali, and even Merdeka Day.
For example, a “Back-to-Work Lunch Deal” after public holidays can attract customers looking for affordable yet delicious meals. EasyEat makes it easy to schedule and manage these campaigns.
How to Market Chinese New Year Promotions
The key to a successful promotion is spreading the word. Here’s how you can do it effectively:
- Social Media: Post about your promotions on platforms like Instagram and Facebook. Use hashtags like #CNY2025 or #ChineseNewYearSales.
- Collaborations: Partner with local influencers to share your promotions. A single post from a food influencer can bring in dozens of customers.
- Email and SMS Marketing: Use EasyEat’s SMS Marketing to send targeted promotions directly to your customers.
Redeemable Vouchers
Redemption should be easy for your customers. Nobody wants to jump through hoops for a discount. EasyEat’s voucher system ensures a seamless process, both for you and your diners.
Imagine a customer walking in with a voucher on their phone. They redeem it, enjoy their meal, and leave satisfied, likely to return. This simplicity builds trust and loyalty.
Frequently Asked Questions (FAQs)
- How to improve customer perception with promotions?
Promotions show customers you value them, improving their perception of your restaurant. When you offer personalized deals, it makes them feel special and more likely to return. - What is customer perception influenced by?
Customer perception is influenced by the quality of service, the value they receive, and how well you meet their expectations. Promotions play a key role in all three areas. - What are some Chinese New Year promotion ideas?
Consider offering discounts on family set meals, free dishes with orders over a certain amount, or vouchers for festive items like yee sang. - How to market Chinese New Year?
Focus on social media campaigns, email newsletters, and collaborations with influencers. Ensure your promotions resonate with the festive spirit. - Why are Chinese New Year promotions important?
They help you tap into increased spending during the festive period and build stronger connections with your customers. - What are the benefits of using EasyEat for restaurant promotions?
EasyEat makes creating and managing promotions simple, effective, and tailored to your needs. It also provides insights into customer behavior, helping you refine your strategies. - How can promotions help in balancing customer perception and expectation?
Promotions set clear expectations of value and deliver on them, ensuring customers leave satisfied and more likely to return.
Promotions aren’t just a marketing tool—they’re a way to connect with your customers, show them you care, and keep them coming back. With EasyEat, you can create targeted and effective promotions that work for you and your diners.
Whether it’s Chinese New Year promotions or everyday deals, the right strategy can make a huge difference in your restaurant’s success. Start planning your promotions today and watch your restaurant sales soar!
